FAQs on Marketing

Currently reading the book FAQs on Marketing by Philip Kotler, the guru of marketing (what is stated on the book cover). The book includes the most frequented asked questions about marketing and Mr. Kotler answered them one by one. It is so easy to 'digest' and the way of presentation is very interesting.

One question is about when did the first marketing activities take place amongst mankind, Kotler gave a funny answer: in Genesis, when snake 'promoted' an apple to Eve, this is the first marketing event, and then Eve tempted Adam to have it, it's the second one.

Kotler also introduced many new marketing terms in the book, such as 'holistic marketing', 'prosumers', etc. A good marketing book if you wanna read something technical but light.