A research of market research

I am having a retrospect of my career development over the past four years.

Jelly treated us lunch today. I mentioned him an aggressive competitor emerged in the market recently. When I told him the company name, he claimed proudly that the guy who built that firm was working for him 15 years ago. He said he was the one who beat that guy up into the shape….. well…..

I said he also ‘beat’ me up in past four years but I had yet formed into the shape. He said because I kept disappearing (to give birth).

Well, he also kept disappearing (to handle his own more money generating business).

Anyway, go back to the first sentence of this entry. I found the interview notes with several directors when we were preparing the presentation during the young executive training. One of the questions was ‘must-haves of a successful market researcher’.

Here below are the criteria collected by our directors:

Be curious and inquisitive
Willing to ask
Hard-work
Knowledge in the whole research progress and client industries.
Read books from time to time
Learn the traditional way of thinking (theory, market norm etc) from books/journal etc, and formulate own recommendation based upon what we have learnt
Merge job with daily lives
More attentive to details and things happening around
Catch up with market information (e.g. read magazines etc)
Customer-focus (but not mean everything say yes)
Enjoy customer-focus
Sound technical skill
Like to think -> have strategic thinking to link up all the dots, which demands on fruitful experience
Positive
Willing to learn
Always remind a big picture
Always ask and learn, this is also the luxury of green peopleAnd the last but not least – be passionate to market research

Well… passion…it will be better if passion can get money returns.